Instead of an inverted pyramid story with a summary lead and requisite quotes from players and coaches, the story of the game is broken into categories. This is worth a try, especially in an era when the newspaper day-after story faces the challenge of ESPN and the Web, where fans can follow almost any game play by play online. Those readers want something more than just a 25-inch story that recounts what they already know.
The N&O approach is interesting, but it has a few rough edges. Here's what works and what needs work:
- The items are set up effectively, and none runs too long. And they still add up to a significant story.
- The "review" item creates a benchmark that can be used throughout the season.
- The "call to action" at the end is a good way to tell readers that more on the Duke game is available online.
- Some introductory text is needed. Without it, this presentation has an inappropriate "in medias res" tone.
- The typeface for the body copy may be hard on the eyes of some readers.
- The Web version doesn't have the same effect as the print one does. This is often true with these story forms.